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Data-Driven Media Relations Resources
Here at SHIFT, we pride ourselves on our data-driven approach to communication and public relations. So, it stands to reason that we extend that thread through into our media strategies for our...
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How Could CRM Change In The Next Decade?
The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a...
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3 Reasons Why Your Brand Should be on Pinterest in 2018
Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves,...
View ArticleBack to School – Employee Communication Edition
September is here – and as students go back to school, it’s time for us to follow suit. Let’s take a few minutes to reeducate ourselves on a subject that’s more and more important in the tech-driven,...
View ArticleHow To Work With Opposite Audiences In One Business
Companies are frequently obsessed with the idea of appealing to “everyone”. Doesn’t matter whether it is required by a battalion of stakeholders, or an absolutely incompetent chief marketing officer,...
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3 Places to Surf Ahead of the News
For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then...
View ArticleWhat Once Was Old, Now Is New – The Reinvention Of The Chatbot
Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man,...
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